Leagacy-A-Driving-Advocacy-for-Association-Events-by-Sissi-Lygnou.pdf

In her article for the HQ magazine, IAPCO President-Elect and President and CEO of AFEA Congress, Sissi Lygnou highlights the importance of advocacy for the meetings industry, emphasizing the significant economic impact and legacy creation of association events, with the research showing the industry's $1.6 trillion contribution to global GDP.

08 May 2024
Sissi argues that association events foster collaboration, innovation, sustainable development and community enrichment by gathering expertise and rotating among destinations. Sissi leads the advocacy initiative launched recently by IAPCO to raise the profile of accredited PCOs and calls for a unified global advocacy strategy to gain recognition and support from policymakers, leveraging the powerful legacy creation of association events as a driving force for advocacy efforts.