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The International Association of Professional Congress Organisers (IAPCO) is a not-for-profit membership association and the only international accreditation organisation for professional conference organisers.
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A good time to meet here

IAPCO President Sarah Markey-Hamm shares insights on Asia-Pacific's strengths, talent retention, and the crucial need for a consistent global message. In an interview with TTG Asia discussing the future of the meetings industry at the link, Sarah discussed the continued allure of Asia-Pacific and Australia for meetings.

Articles

15 Nov 2023

She highlighted the regional strengths, emphasizing the need to "sexy up" the industry to attract the next generation. Sarah advocated for a consistent global message about the sector's impact, innovation, and economic benefits to instil pride and attract talent. She also stressed the importance of referring to the sector as "Business Events" instead of MICE and called for a unified industry message to the outside world. The interview explores Australia's intelligence advantage and the impact of factors like sustainability and diversity on host city selection.

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