IFES and GMA Forge Strategic Partnership to Elevate Global Meetings and Exhibitions Industry
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The global meetings and events industry thrives on collaboration among organisations and stakeholders. In this spirit, the International Federation of Exhibition and Event Services (IFES) and the Greek Meetings Alliance (GMA) have formalised a partnership that is poised to create mutual benefits for both membership bodies and strengthen the Exhibition Industry. The partnership between GMA and IFES was announced on 10 November at the Open Stage of Philoxenia 2023 during a panel on the benefits of fostering partnerships in the MICE industry that is focused on meetings, incentives, conferences, and exhibitions.