Last Thursday we marked the start of a new chapter in our role within our community. As Toronto has evolved and grown over recent years, so have we as an organization, and it’s time to reflect that in our name. And while our community and the visitor economy is facing deep challenges, we know the future is bright for the city we love to share with the world.
We’re pleased to introduce you to our new name – Destination Toronto – announced during our virtual Annual General Meeting on Thursday, June 11.
This shift towards a new name is about amplifying the many voices within our organization and industry into one compelling narrative. The project began months ago – well before the global pandemic – and now seems more relevant than ever.
Toronto’s visitor economy finished 2019 with tremendous momentum. That momentum, especially now, is best maximized when multiple voices come together to share one message. We’re thrilled that that message is now encompassed under this new name.
One Vision. One Destination. Endless Stories. Destination Toronto.
