The city of Hamburg has been named as “Germany’s strongest city brand”. Hamburg claimed the top spot in a number of categories: attractiveness, future development, city break destination, likeability, uniqueness and standard of living.
Alongside brand strength, the Stadtmarken Monitor also measured how cities are perceived in terms of security, mobility and digitalisation, with Hamburg ranking first to third across these categories.
https://www.hamburg-convention.com/en/hamburg-recognised-as-germanys-strongest-city-brand/