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The article by Dr Ahmed El Shal, Chairman of ICOM Group and Head of the company’s executive board, for the Spanish edition of the Congresos magazine explores the transformative changes in the association meetings and events management industry, highlighting global trends and regional dynamics, particularly in the Middle East. It discusses key trends such as hybrid event formats, sustainability efforts, technology-driven personalization and health and safety protocols. In the Middle East, innovation and cultural fusion play a significant role, with a focus on embracing technology, cultural integration, sector-specific trends, and regional collaboration. Looking ahead, the industry anticipates a harmonious balance between global appeal and local significance, sustainability as a foundation, a focus on community and well-being and ongoing technological advancements.

IAPCO President Sarah Markey-Hamm shares insights on Asia-Pacific's strengths, talent retention, and the crucial need for a consistent global message. In an interview with TTG Asia discussing the future of the meetings industry at the link, Sarah discussed the continued allure of Asia-Pacific and Australia for meetings. She highlighted the regional strengths, emphasizing the need to "sexy up" the industry to attract the next generation. Sarah advocated for a consistent global message about the sector's impact, innovation, and economic benefits to instil pride and attract talent. She also stressed the importance of referring to the sector as "Business Events" instead of MICE and called for a unified industry message to the outside world. The interview explores Australia's intelligence advantage and the impact of factors like sustainability and diversity on host city selection.

PCO

Enjoy Issue No. 110 of The PCO Magazine with summaries and insights from the 2024 edition of the IAPCO Annual Meeting and General Assembly (AM&GA). The 54th edition of the IAPCO AM&GA was held in the captivating city of Ljubljana, Slovenia and brought together a vibrant community of event professionals to connect, learn and shape the future of the meetings industry. The theme, "BE THE FLOW," inspired attendees to embrace momentum, collaboration and progress, as they delve into the latest trends, technologies and innovations shaping the ever-evolving landscape of events. From cutting-edge sessions to inspiring keynotes, the first edition in 2024 of the PCO captures the highlights from the association's flagship event. Plus, stay updated with the latest news from IAPCO and our Members and Partners. Also, check out the snaPCO gallery section for visual highlights of the key events. Read online at the link or download your copy now!

Dive into Issue No. 109 of The PCO Magazine! Explore the dynamic world of 'Effective Management in Uncertain Times' within the Events Industry. With technological shifts, changing consumer preferences, and global competition, effective leadership and adaptability are key. As we embark on a new year, let's embrace, with confidence, the challenges and opportunities that lie ahead. Discover strategies, insights, and best practices to navigate the volatility and unlock unique opportunities in today's ever-changing business landscape.

Issue No. 108, Oct/Nov '23 edition of the PCO magazine - an edition that's all about 'Mental Health & Wellbeing' in the Events Industry. The events industry is known for its fast-paced, high-pressure environment and the toll it can take on mental health is a topic that deserves our attention. In this latest issue of IAPCO's PCO magazine, we explore the challenges that PCOs and their teams face regarding mental health and wellbeing and share practical advice. Aligned with the World Health Organization's observance of World Mental Health Day on 10 October, the latest edition reflects on the awareness the day (and indeed the month of October) aims to raise, with expert insights and innovative strategies for recognising and addressing the challenges faced in our dynamic industry. Together, we can make a positive impact on our industry's wellbeing.

The latest edition of The PCO magazine, on the theme of ‘DIGITAL: Redefining Engagement and Connectivity'. Featuring On Point articles on the theme provided by IAPCO members AIM Group International, Conference Partners International, Congrex Switzerland, ICOM, WebCoast Events Inc., Kenes Group, MCI and Ortra Ltd. Including the latest news and updates from the IAPCO member community and IAPCO, including IAPCO CEO’s recent trip to Latin America, IAPCO Partnership with Leeds Beckett University and an introduction to our new Membership and Quality etc. New in this edition is a UN SDG Spotlight feature supported by our newest destination partner, Fáilte Ireland and the IAPCO Next Gen Perspective with insights from the committee. Also, advertorials from IAPCO Partners Dubai Business Events, Hamburg Convention Bureau, Japan National Tourism Organisation (JNTO), Rwanda Convention Bureau and IAPCO AM&GA 2023 Host, Jerusalem CVB.