Face to Face Meetings
The Face Time campaign was adopted and launched in January 2010 by several members under the Convention Industry Council umbrella. All CIC member organisations are asked to use the messages to promote the concept. A website click here has been developed to provide marketing tools.
“FACE TIME. It Matters.” is a grassroots industry campaign theme designed to promote the benefits of meeting face-to-face. The campaign was developed in response to one of the most challenging years ever faced by the meeting, convention and exhibition industries. It was based on the findings of a recent national survey of corporate and association meeting planners, plus in-depth personal interviews with the industry’s leading executives as well as focus groups consisting of corporate and association executives, business travellers and professional conference organisers and meeting planners. According to the research:
Face-to-face meetings build trust and relationships;
Education and training are more effective in a live setting;
Live meetings actually save time and money;
Live meetings result in a more effective exchange of ideas;
Face-to-face meetings provide the human connection that powers business;
- Face-to-face meetings create jobs and powers the economy.